The Growth of AI

Richard Godfrey

Chief Executive Officer

30th Jun 2023

2 min read

Since the launch of ChatGPT in November 2022, interest in AI has been rising fast - so much so that there’s an obvious “bandwagon effect” in a lot of the online coverage.

This topic comes up regularly when we meet with prospective clients at Rocketmakers.

Everyone is wondering how AI will transform their industries, how their competitors might use it to gain an advantage, and how their own businesses could benefit.

When I have these discussions I always try to get two important point across:

AI is not new. Some new AI-powered tools, particularly ChatGPT and large language models (LLMs), are truly transformative and have been getting a lot of attention recently, but much of the technology has been in development for decades.
AI has a much wider range of applications than most people realise. Depending on how you define it, AI could be said to be all around us already (and it’s definitely something that could be used to make most businesses more efficient today).

Let me explain what I mean.

At Rocketmakers, we’ve been using AI technology in applications for years. For example, we designed and helped develop a system which uses AI to process data from water pipes and predict leaks before they happen.

We’ve also recently been working on another AI application that examines advertisements and suggests ways to make them more efficient based on data analysis.

If ChatGPT is your main reference point, these applications might not sound like AI. Both operate in the background, and neither takes over tasks currently performed by humans. To the companies that use them, however, these applications represent real Digital Transformation by delivering a significant improvement in productivity - and this is the real potential of AI.

If you’d like to learn more about how AI can help your business gain a competitive advantage, get in touch with the team at Rocketmakers. We’ve been working with AI for years, and we can help you find the real opportunities for AI in your business as well as helping you to navigate the hype.