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Taking AI on the Road: Rocketmakers at the Help to Grow Alumni Event

By James Routley
2nd Dec 2024
2 min read
richard and james in front of a screen

On 21st November, Rocketmakers had the pleasure of participating in the Help to Grow Alumni South East Regional event at the Guildhall in London. With over 150 SME business leaders in attendance, this was our first collaboration with the organisation, and we were excited to share our knowledge and experience of AI innovation with such a diverse and engaged group that’s outside our normal bubble.

Our CEO and Founder Richard Godfrey and I delivered a 90 minute "AI Masterclass" that aimed to demystify artificial intelligence and inspire businesses to explore its practical potential. Little did we know the session would generate such an incredible response!

The AI Masterclass

It’s difficult to know exactly where to pitch a session for a large audience. We tried to make ours insightful, practical, and fun.

Our session covered the fundamentals of AI, including:

  • AI Basics: Helping attendees understand what AI is and isn’t.
  • Types of AI in Action: Sharing examples from Rocketmakers’ project deck to demonstrate its practical applications.
  • The Importance of Data: Explaining what’s required to drive AI models effectively.
  • Common Pitfalls: Highlighting why many AI projects fail and how to avoid those mistakes.
  • Getting Started: Offering advice on building a business case for AI.

To bring the session to life, we also shared several live demos that showcased AI’s potential as well as bringing a little humour and audience interaction into the mix. One attendee described the chemistry between Richard and me as “endearing,” while the event chair Paul Singh remarked that our pairing “gave Hairy Bikers energy” (a comparison we’re still chuckling about).

Overwhelming Feedback and Engagement

The feedback we’ve received has been beyond anything we could have imagined. Attendees described the session as “inspirational,” “game-changing,” and “thought-provoking.” What really stood out was the engagement: around 25% of the audience reached out to us directly either at the event or via LinkedIn afterwards - a response we’re genuinely humbled by.

While it’s too early to measure the long-term impact, we’re optimistic about the opportunities this session has sparked. For us, it was an amazing reminder of the enthusiasm among businesses to embrace AI and leverage its potential.

The Rocketmakers Approach to AI

At Rocketmakers, we’ve spent over a decade working at the cutting edge of AI, delivering innovative solutions across industries like FinTech, Sports & Health, Green Tech & Renewables, 3D Environments and Food & Beverage. We know that adopting AI can feel daunting for many businesses - but with the right guidance, it doesn’t have to be.

Our approach is always practical and tailored. We love collaborating with organisations to find real-world applications of AI that align with their goals, whether it’s improving efficiency, creating smarter products, or unlocking entirely new opportunities.

Could Your Network or Large Business Benefit from an AI Masterclass?

We’re excited to bring this session to more networks, industries, and companies. Whether you’re part of a group of small business leaders looking to understand the possibilities of AI, or a larger organisation ready to explore advanced solutions, we’d love to talk about how we can tailor a session for you.

If you’re interested in learning more, reach out to James Routley or Richard Godfrey - we’d be delighted to help you start your AI journey.